The Leket Israel food waste annual report design
The report is based on economic models and extensive research and reveals the potential for salvaging food in each of the stages of food production chain. Every year, the findings of the report indicate that food selvaging is highly viable, from economic, social and environmental points of view. Food waste problem is global, many countries have drafted legislations, programs and targets to encourage food selvaging and loss reduction. Thanks to the activities of the Leket and its annual report, in October 2018, the law of encouraging the selvaging of food was enacted. This is a very important initial component for the beginning of a comprehensive national food rescue program. Each year, we created a new chapter for the report, dealing with a specific segment of the market: agricultural, institutional, retail and home consumption.
The annual food loss in the retail market is NIS 4.6 billion. This is the sector with the highest amount of salvageable food.
For the retail and distribution market loss data, we created a double spread that describes a supermarket scenario. With a list of the losses in food categories along with the main reasons for the loss. Similar to the 2018 report, we chose to portray this day to day scenario in order to generate empathy in the readers.
As every year, the launch of the report took place at a special event noting the encouragement of salvaging food, in the Israeli Knesset, 2018, led by the Leket organization.
For the benefit of this important day, we have compiled, in addition to the printed report and summary, other products such as a presentation, leaflets, bookmarks and rollups, aimed at empowering campaign messages, bringing influencers to action and promoting the legislation to encourage food salvaging and the formulation of an overall food rescue plan.
We chose to present the data with a pickup truck that travels between the various institutions collecting the salvageable food – 70 tons of food a year, which is about NIS 1.2 billion. The event venues and restaurants are with the highest loss rates in the sector.
From a situation where the issue of food waste has not been addressed at all by the Knesset and influential people, Leket and BDO have managed to bring about a huge change that continues to this day and only Gaining momentum.
It is a pleasure and an honor to take part in such an important project, to be exposed to the startling data but also to witness this incredible initiative, and the developments, innovations and projections it brings.