The Leket Israel food waste annual report design

About the report
The annual National Food waste Report is produced for the fourth year, written by Leket and BDO and designed and produced by Galia Infographics.
The report is based on economic models and extensive research and reveals the potential for salvaging food in each of the stages of food production chain. Every year, the findings of the report indicate that food selvaging is highly viable, from economic, social and environmental points of view. Food waste problem is global, many countries have drafted legislations, programs and targets to encourage food selvaging and loss reduction. Thanks to the activities of the Leket and its annual report, in October 2018, the law of encouraging the selvaging of food was enacted. This is a very important initial component for the beginning of a comprehensive national food rescue program. Each year, we created a new chapter for the report, dealing with a specific segment of the market: agricultural, institutional, retail and home consumption.
2018 Report, the Home Consumption food waste.
How to visually represent the average Israeli household? The 2018 report focused on home consumption, for which we created a dedicated chapter. The annual loss of food in Israeli households is approaching NIS 8 billion. Every household in Israel “throws in the bin” an annual average of NIS 3,200. The chapter presents the rates of loss and the main reasons for it. The heart of the episode featured an infographic of a typical home kitchen detailing the loss in different food categories. The image of a kitchen packed-full of goodness on all its shelves, refrigerator and storage space, makes the information accessible and identifiable to the readers. 2018 was also the year for creating the Leket report new website, with the development, UX and UI of Orenso Studio . Unlike previous years, in which the report was presented in print format only, with a downloadable pdf option, this year we saw fit to go an extra significant step forward and create a website for this highly important content. Beyond the obvious benefit of a convenient access for all stakeholders, both on desktop and mobile, the website allows for continuous editing and live updating without the limitations of print. Also, perhaps most importantly, the creating of a web presence for the report allows for a much wider dissemination of its data to the general public, In Israel and worldwide.
2017 Report, food waste in the retail market.
How much food is lost in the supermarket? The 2017 report focused on food loss in the retail and distribution market.
The annual food loss in the retail market is NIS 4.6 billion. This is the sector with the highest amount of salvageable food.

For the retail and distribution market loss data, we created a double spread that describes a supermarket scenario. With a list of the losses in food categories along with the main reasons for the loss. Similar to the 2018 report, we chose to portray this day to day scenario in order to generate empathy in the readers.
As every year, the launch of the report took place at a special event noting the encouragement of salvaging food, in the Israeli Knesset, 2018, led by the Leket organization.

For the benefit of this important day, we have compiled, in addition to the printed report and summary, other products such as a presentation, leaflets, bookmarks and rollups, aimed at empowering campaign messages, bringing influencers to action and promoting the legislation to encourage food salvaging and the formulation of an overall food rescue plan.
2016 Report, the food waste in the Institutional sector.
How much food is lost in hotels, government agencies, and the various institutional kitchens in Israel? In the section that focuses on the subject, we created a double spread showing the annual loss in the various categories of institutions in Israel, hotels, IDF, restaurants, etc.

We chose to present the data with a pickup truck that travels between the various institutions collecting the salvageable food – 70 tons of food a year, which is about NIS 1.2 billion. The event venues and restaurants are with the highest loss rates in the sector.
2015 report, Leket Israel’s first report.
In January 2016, Israel’s first report of food waste was published. From a 5-year perspective, this step of publishing the report has shown to be essential to the promotion of this issue.

From a situation where the issue of food waste has not been addressed at all by the Knesset and influential people, Leket and BDO have managed to bring about a huge change that continues to this day and only Gaining momentum.
It is a pleasure and an honor to take part in such an important project, to be exposed to the startling data but also to witness this incredible initiative, and the developments, innovations and projections it brings.